Meet our 2025 speakers
Here's the first few of our bold, inspiring leaders.
We'll announce more speakers soon!
Anjana Menon
SPOTIFY
Anjana is a content designer based in London, where she's part of the growth team at Spotify. With a passion for bringing language and design together, Anjana crafts compelling narratives and design strategies that resonate with people.
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Outside work, her creative juices flow when she's diving headfirst into fiction, travelling, making pottery, and learning new languages—right now, it’s Portuguese.
Jane Ruffino
CHARACTER
Jane Ruffino is a UX content strategist, facilitator, and trainer, and she believes the real work of a designer is in building strong relationships. She works with clients all over the world to use language to shape products and services from the ground up. She’s been teaching and designing learning experiences for almost 25 years, from running kids’ programs in archaeology to teaching multinational companies how to connect content with user needs.
Forever an archaeologist at heart, she also cares deeply about how humans use things to mediate relationships, so she’s completing a PhD in the archaeology of the subsea fiber optic cable network. She lives in Stockholm, Sweden, with her partner, their daughter, and a senior rescue dog who would do (almost) anything for cheese. In her spare time, she organises meetups and trawls the local flea markets.
Erin Williams
McDONALD'S
Erin Williams leads global experience design at McDonald’s, where her team creates innovative, inclusive experiences that bring feel-good moments to billions worldwide.
Prior to McDonald’s, Erin designed a successful career with content at its core. She pioneered content strategy in the early days of interaction design, created breakthrough experiences for Fortune 100 companies, and more recently, built the content design practice at Walmart.
Her driving force is to create positivity in the world, keeping people and their needs at the heart of everything she does.
Offline, Erin loves to dabble in screenwriting, play fetch with her beloved rescue dog Bodie, and travel the world with her loved ones.
Lauren Pope
LA POPE
Lauren Pope is an independent content strategist and content designer. She helps charities, cultural organisations, and nonprofits create content that works towards a better, fairer, more beautiful world. She’s worked in content and digital since 2007 and has delivered projects for some of the world’s biggest brands, including adidas, American Express and Microsoft.
She started her own consultancy—La Pope—in 2018 to focus on helping organisations that put people and planet before profit realise the potential of content strategy and design.
Tina Johnson-Marcel
JP MORGAN CHASE
With roots firmly tied to her early career as a newspaper journalist, Tina was most recently director, UX, App Ads at Google.
At Capital One, she was VP of design and led 75 designers (content, UX, and research) to deliver connected, end-to-end journeys that enable people to access credit, make payments, teach their teens about money, apply for a card in-store, move money seamlessly between accounts, access help when experiencing hardship, and much more.
Tina also led the conception and execution of the creative, content, and experience strategy for Capital One’s 2021 Black History Month immersive experience. The project, titled Forward, led to unprecedented design installations within five flagship Capital One Cafes in New York City, Chicago, Washington DC, and New Orleans. The effort is a successful demonstration of how an endeavour led by an experience design team can be adopted as an enduring initiative for Capital One's CSR and retail initiatives.
An unapologetic theater geek, Tina was nominated for a 2023 Tony Award as Co-Producer of the play, Fat Ham.
Andy Welfle
MICROSOFT
Andy Welfle is a writer and content designer, living and working in San Francsico, California.
He’s the co-author of Writing is Designing: Words and the User Experience, a book about UX writing fundamentals, and currently is a content designer at Microsoft.
When he’s not in his day job, Andy is probably making zines about bad AI poetry, or podcasts about wooden pencils.
Find out more about him and get in touch at andy.wtf.
Denise Brooks
KONEKTED CONTENT
Denise Brooks, is the owner of Konekted Content and an independent content strategy consultant. She supports a diverse range of companies from start-ups to enterprise-level organisations with content strategy, content design and content management.
Holding on for dear life that content should first and foremost be human-centred if you truly want to connect with your audience.
Elizabeth McGuane
SHOPIFY
Elizabeth is a design director and author. She's been working in content design since 2007, and currently leads a large multidisciplinary design team at Shopify.
In 2023, she wrote a book called Design by Definition about the role of language, naming and metaphor in design. She works remotely from an old yellow house on the eastern edge of Canada, which is just as nice as it sounds.
